Aloha Accounting is a full-service accounting firm working locally with Maui based businesses & individuals as well as remotely with US based firms, non-profits, & individuals.
Our principal, Suher Rasid, is a detail-oriented experienced accountant & financial advisor with strong initiative & endless hustle. A fixer with over 15 years of professional experience in a wide variety of industries, she has a proven track record of creating system & process efficiencies for every client, project, or employer helping to increase revenue, reduce costs, & optimize business operations. Her background, experience, & education lend her a distinctive & approachable perspective to accounting.
Suher speaks five languages & loves to travel. She has lived in Romania, New York City, & San Francisco & now calls Maui home. She is involved in various community organizations & serves as Treasurer for the Mycelium Youth Network, is an active member of the Kihei Wailea Rotary Club, & enjoys her role as a circus performer in Maui’s own Circus Lolo. She is also a passionate sustainable food production advocate working with GoFarm Hawaii & Hawaii Farmers Union United & volunteers with Aloha Maui Pride.
Our dedicated team consists of accountants & bookkeepers committed to providing ongoing high quality service at competitive prices.
What makes us unique is that people are at the heart of all we do. We listen closely, communicate effectively, & are always honest & upfront. We want to make sure your systems are usable, clear, & efficient for your business needs. We partner with you to ensure you have a clear understanding of your financials, so that your financial strategy can work for you, versus the other way around. We proactively & strategically plan for taxes & unanticipated contingencies. We are problems solvers & work alongside you to tackle various accounting challenges. This is how we live up to our motto: Numbers made easy.