About Us

Aloha Accounting is a full-service accounting firm working locally with Maui based businesses & individuals as well as remotely with US based firms, non-profits, & individuals.


Our principal, Suher Rasid, is a detail-oriented experienced accountant & financial advisor with strong initiative & endless hustle. A fixer with over 15 years of professional experience in a wide variety of industries, she has a proven track record of creating system & process efficiencies for every client, project, or employer helping to increase revenue, reduce costs, & optimize business operations. Her background, experience, & education lend her a distinctive & approachable perspective to accounting.

Suher speaks five languages & loves to travel. She has lived in Romania, New York City, & San Francisco & now calls Maui home. She is involved in various community organizations & serves as Treasurer for the Mycelium Youth Network, is an active member of the Kihei Wailea Rotary Club, & enjoys her role as a circus performer in Maui’s own Circus Lolo. She is  also a passionate sustainable food production advocate working with GoFarm Hawaii & Hawaii Farmers Union United & volunteers with Aloha Maui Pride


Our dedicated team consists of accountants & bookkeepers committed to providing ongoing high quality service at competitive prices.

Human-Centered Approach

What makes us unique is that people are at the heart of all we do. We listen closely, communicate effectively, & are always honest & upfront. We want to make sure your systems are usable, clear, & efficient for your business needs. We partner with you to ensure you have a clear understanding of your financials, so that your financial strategy can work for you, versus the other way around. We proactively & strategically plan for taxes & unanticipated contingencies. We are problems solvers & work alongside you to tackle various accounting challenges. This is how we live up to our motto: Numbers made easy.